This event is SOLD OUT.

You may view the live stream of the workshop begining at 6:30 PM on Tuesday via this Link.

How Businesses Get “LinkedIn' Sacramento

Social Media Site LinkedIn can be a Powerful Commerce Tool for Businesses to Connect with Customers and Generate New Leads

Tuesday, September 13th at Drexel University

Social media and social networking has transformed the way that businesses connect with customers, generate leads and gather information.  Leading the way in the B2B space is LinkedIn.  Often considered the business equivalent of Facebook, when used right LinkedIn can be a powerful commerce tool to generate endorsements, accumulate influential communities and build relationships. 

Businesses are increasingly seeing the value of reaching out virally to target audiences but often lack the expertise on how to best approach social media sites like LinkedIn in a way that generates true ROI.

Sacramento Social Media Club presents a hands-on workshop  to discuss best practices when it comes to leveraging LinkedIn.  Instructors, Chris Baccus, Jeff Marmins and Melissa Washington, have taught hundreds of users how to get the most out of LinkedIn in classes, workshops and online webcasts.

This workshop is for intermediate through advanced users of LinkedIn. Attendees should have a basic understanding of LinkedIn including a profile that is at least 70 percent complete, with at least 10 connections.  For more information about setting up a LinkedIn Profile, visit http://learn.linkedin.com/new-users/

Seating is limited to 75 people -- register early to assure yourself a place!

Instructors:

• Christopher Baccus, Executive Director-Digital and Social Media, Strategic Communications, Global Markets, AT&T,  Read Chris' Bio
  Connect with Chris and AT&T: @cbaccus, @ATT, LinkedIn
• Jeff Marmins, Founder and CEO, C7 Group  Read Jeff's Bio
  Connect with Jeff and C7 Group: @jeffmarmins, @C7group, LinkedIn
• Melissa Washington, Principle, Smartnet Strategies Read Melissa's Bio
  Connect with Melissa and SmartNet Strategies: @SmartNetStrat, LinkedIn
  

Agenda:

6:00 – 6:30 Check-in, "Eat and Greet"
6:30 - 8:15 Presentation, Q&A (live stream begins)
8:15 - 8:30 Wrap up & raffle prizes

This event will stream live via Drexel University at http://bit.ly/mSXlb5 starting at 6:30 p.m.  Follow the event on Twitter using the hashtag #SMCSAC

COST:        

This event is free, but we encourage your $10 at-the-door donation to help us keep producing great social media events!

Parking: Drexel University has arranged for a special valet parking rate of $3 (cash only, small bills preferred) in the valet parking garage at One Capital Mall for attendees of the seminar.

Fabulous Door Prizes!  AT&T is donating a Veer 4G
and a Motorola Flipside! Must be present to win!

Thank You To Our Sponsors

Presenting Sponsor

Venue and Live Stream Sponsor

Food and Beverage Sponsors

      The Sacramento Press

Presenters' Bios

Jeff Marmins, Founder & CEO, C7group

Jeff Marmins is Founder and CEO of the C7 Group, a management consulting firm specializing in social business strategy.  Jeff works with companies to engage and communicate with customers and employees through the use of social software, community platforms, and other emerging web and mobile technologies. Having applied social technologies in business since their invention, the news media seeks him out regularly for his insights into the social web. The Business Journal, Sacramento Bee, FOX, ABC, CBS, NBC, trade magazines and newsletters have featured or quoted Jeff as a social networking and technology thought leader.

With a teaching style that is energetic and entertaining, Jeff customizes every presentation to be audience specific, periodically adjusting to match the level of comprehension and engagement. His workshops are better described as spirited discussion with high-participation and tangible take-away. Jeff has taught hundreds of users how to get the most out of LinkedIn in classes, workshops and online webcasts.

Melissa Washington, Principle, SmartNet Strategies

After serving her country in the United States Navy, Melissa received her Bachelor’s Degree in Business Management and Marketing from University of Phoenix (UoP). While pursuing her degree Melissa worked in outside sales.  After graduation she transitioned to a decade long career in the staffing and recruiting industry where she has worked for small boutique agencies to large global Fortune 500 organizations, as well as having led her own executive placement service.

Melissa is the principle of SmartNet Strategies, specializing in providing LinkedIn training for individuals and organizations and is currently the Executive Director of Active Job Seekers of America. She has an active role as a Board Member with the Volunteer Center of Sacramento and California Staffing Professionals- Sacramento Chapter.

Melissa has been a member of LinkedIn since 2004 and currently has over 800 quality connections. She has utilized LinkedIn frequently for networking, recruiting, sales, and job seeking.  Melissa is currently on a contract position at LinkedIn.

Christopher Baccus, Executive Director-Digital and Social Media, Strategic Communications, Global Markets, AT&T

As the Executive Director of Digital and Social Media, Christopher Baccus determines and drives AT&T’s social media strategy in the Corporate communications organization. As such, he is responsible for the identification, evaluation, and implementation of social media for AT&T. This involves the rationalization of diverse types of social media and how they relate to brand reputation, customer engagement, as well as new and emerging social media initiatives that best fit the business goals of AT&T, our customers, and our shareholders.

Christopher also leads the internally-focused Digital Leadership Council. Together, this Council works across AT&T Business Units to identify how to best facilitate external and internal recommendations on digital and social media and how to best integrate into the organization’s social communications plan.